Social Media and PR

Haley J. Higgs

Survival Tips April 20, 2010

Filed under: Reading Notes — hhiggs87 @ 4:59 pm

The book is ending and the semester is drawing to a close. So, here is the final Survival Tip that I have gathered from A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay. The tip I offer, know your goal and know how to measure them. All of the Survival Tips up to this point have led us to this. You have done great things through social media but now is the time to measure your success.

This is why we are always taught in PR to set measurable goal. So, what were your goals? Some examples the author uses are: monitoring brand awareness, managing reputation, increasing website traffic and many more. Your goals should be directly related to you (or your business) and the things you are doing. Like the goals the author lists for us, these goals should be measurable.

The last thing the author does is a quick definitions run-through provided by Peter Kim of BeingPeterKim. This reference looks at four key terms: attention, participation, authority and influence. These are all key players in measuring you effectiveness in social media.

If you want more Survival Tips or if you just want more depth to your tips, I highly suggest purchasing A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay.


Survival Tips April 19, 2010

Filed under: Reading Notes — hhiggs87 @ 9:34 pm

Social media tools are the topic for today’s survival tip. Social media tools are discussed in detail in A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay. In this chapter, the author looks at social media tools from a new user perspective. She explains the concepts and terminology and then goes into some detail about how to use these tools to enhance your website. The two main ideas I pulled from this chapter are Wikis and social calendars.

  • Wikis: these are websites that are created through a collaborative effort. Anyone can add content to the website and all you have to do is monitor it.
  • Social Calendars: a convenient way for you or your business to post upcoming events or news.

In the next chapter, the author talks about pulling everything together. If you are going to put the effort into creating all of this, you need to capitalize on it. Make it user friendly. Make the websites interactive. Use images, videos and audio to engage your audience. There are millions of websites out there vying for the attention of your audience and you have to be able to compete. Above all else, have a plan. All you have created up to this point is no good if you don’t have a plan of action.


Survival Tips April 18, 2010

Filed under: Reading Notes — hhiggs87 @ 7:46 pm

Want a lot of media coverage for yourself or your business? Well, a social media newsroom (SMNR) is the place to be, according to A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay. Here is some more information that the author focuses on:

  • Social media newsrooms are great for businesses that put out a large number on press releases.
  • Social media newsrooms can serve as a central location of all information pertaining to you or your business.
  • Social media newsrooms can be created using WordPress.

I bet you’re wondering what you can do and put in a social media newsroom. You can include:

  • Press releases
  • Hyper Links
  • Videos (viral or not)
  • Podcasts
  • Reviews
  • Company/Employee Biographies
  • Up Coming Events
  • Recap of Past Events
  • And anything else you want to include…

A social media newsroom is a business’ way of getting their name out there. It is a way to gain media attention and publicity for yourself or your business. By putting the information out there, people (including the media) will be more apt to pick it up and run with it. A social media newsroom acts as a way to keep the public informed as you keep your name in the public’s mind.


Survival Tips

Filed under: Reading Notes — hhiggs87 @ 7:15 pm

This survival tip is one I have been putting off. Terrible, I know! Like all of the other survival tips, this one comes from A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay. The reason I have put this one off is because I thought I knew it by heart. You see, this survival tip is all about building a blog on WordPress. How much is left for me to figure out? I mean, this is a WordPress blog. Boy was I wrong…

After reading this chapter, I have learned two main things. Both are things I have never known about WordPress and I have been using the site for a few years. The first is the appearance section. Did you know you could add widgets to your blog? I didn’t! Now I have my twitter account tied into my blog. I never knew how to do that before. Sure, I had seen it on other people’s blogs but I never could figure out how they tied them together. But now I know.

The other wakeup call came in the part of the chapter that talked about the settings. Have you ever fooled around with the settings buttons on WordPress? If you haven’t…don’t. If you have…I know the pain you feel. Settings are always a tricky thing but usually they go back to normal if you mess up. Not WordPress. If you change them then they stay changed. Reading this chapter gave me a better understanding of what the settings do. From security to privacy to discussion boards, I learned what buttons to play and which ones to leave alone.


Survival Tips April 11, 2010

Filed under: Reading Notes — hhiggs87 @ 9:31 pm

Media communities, as well as, widgets and badges are two things that are discussed in Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay.  So, as always, lets get some definitions first.

  • Media Communities: social sites where you can save, share, and comment on multimedia items
  • Widgets: snippets of code, usually displayed graphically, that can be used to syndicate content, for example RSS feeds, or to add interactive features that users can drop onto their own blogs or websites

Media communities are sharing sites. Sites such as Flickr, YouTube and Slide Share are all examples of media communities. They are websites where users can save files, share files and comment on multimedia items.

Widgets and badges are sort of in the same categories as phone apps.  Widgets can pull information from the internet and send it to a central location. It is a way for you to receive all of your information, that you usually spend time searching for, to one place, which requires no searching. Badges are interactive designs used to grab the attention of the audience. They are often used with advertisements on webpages.


Survival Tips March 30, 2010

Filed under: Reading Notes — hhiggs87 @ 11:23 pm

What is social bookmarking? Wikipedia defines social bookmarking as “a method for Internet users to share, organize, search, and manage bookmarks of web resources. Unlike file sharing, the resources themselves aren’t shared, merely bookmarks that reference them.”

I have experiment with social bookmarking. For me, works the best. Social bookmarking is a way for other people to access my “favorites” without having to be on my computer. It is also a way for me to access my “favorites” when I am on a different computer.

Social bookmarking is another example of the joint effort that is the internet. It allows for users to interact by sharing links and working together to find new links. Social bookmarking is also a great way to connect with people who have the same interests.

So what is crowd-sourcing? Crowd-sourcing is essentially like outsourcing except instead of contracting the job out to another company, they are “contracting” it to their users. It allows users, viewers, and everyday people to vote on stories or rate things. Crowd-sourcing also encourages people to go find information (or stories) on their own, rather being force-fed information. I don’t have much knowledge of crowd-sourcing, other than what I read in Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay, but from what I have learned, Digg is an example of a crowd-sourcing site.


Survival Tips

Filed under: Reading Notes — hhiggs87 @ 11:10 pm

The survival tip for today…have a presence. What I am saying is to have a presence in social media. And before you ask, NO, Facebook doesn’t count. Don’t get me wrong, Facebook is a wonderful application, but you need to widen your social media perspective. Set up a LinkedIN account or a Twitter page. Have multiple networks going at the say time and connect to people through each of them. A healthy presence is what the author of Survival Guide to Social Media & Web 2.0 Optimization by Deltina Hay calls it.

I thought the author made a very good point by saying:

  • Choose your friends wisely; do not just add anyone who asks; do not just add anyone who asks; check out their profile first

This goes for any and all social media sites. It is important to know who you are connecting with because other people can see your connections, too. If you are the type of person who can’t say no to a friend request, set up a limited profile to ménage what that person has access to. Keep your private life and professional life separate on social media.