Social Media and PR

Haley J. Higgs

Social Media Resume April 28, 2010

Filed under: PR Connections — hhiggs87 @ 5:58 pm

Link to my Social Media Resume

The last assignment for my Social Media and PR class was to create a social media resume. At first I was a little unsure about having my business all over the web but the more I thought about it, with me being active in social media, my business is already out there. Having a social media resume is beneficial to me because it allows potential employers to find me. It is more than a LinkedIn profile because my social media resume has portfolio elements included. Potential employers can now see me through social media and be able to see my resume and a few portfolio items.

There are several sites that are easy and free, such as: WixWeeblyVisualCV or Google Sites. I created my social media resume by simply creating another blog. That way, it is easy to track and edit. I can also link it to my real blog so employers can see more writing samples and my involvement in social media. If you are involved in social media and haven’t created a social media resume, I encourage you to create one now!


I Love PRSSA April 20, 2010

Filed under: PR Connections — hhiggs87 @ 6:19 pm

I am a member of PRSSA and I love every minute of it! If you are a college student studying public relations, I highly encourage you to get involved with your PRSSA Chapter. The following information may help entice you to join.

What is PRSSA?

PRSSA stands for Public Relations Student Society of America. PRSSA is a national run student organization. PRSSA operates under its parent organization Public Relations Society of America (PRSA). The purpose of PRSSA is “to cultivate a favorable and mutually advantageous relationship between students and professional public relations practitioners.”

According to the National PRSSA website, PRSSA aims to foster the following:

  • Understanding of current theories and procedures of the profession
  • Appreciation of the highest ethical ideals and principles
  • Awareness of an appropriate professional attitude
  • Appreciation of Associate Membership in PRSA and eventually accredited membership

Why do I love PRSSA?

I have been a member of PRSSA for three years and served on executive board for one year. During that time, PRSSA has offered me many opportunities that I would never have received otherwise. I have attended conferences, networking events, shadow days, regional activities and most recently; I served as the Georgia Southern Delegate to PRSSA National Assembly. I consider each of the experiences irreplaceable in my life.

I look forward to every PRSSA meeting we have and all of the bi-weekly e-mails from headquarters. But more importantly than all of the many places I’ve gotten to go and things I’ve gotten to experience, I think what I’ve enjoyed the most and gained the most from are the people I have gotten to meet.

If you haven’t heard it before, let me tell you. PR is all about networking. Introduce yourself, shake a hand, smile, exchange business cards and repeat. Through networking at PRSSA events, I have had the opportunity to meet and talk with some amazing professionals in the field. I have received advice from corporate executives. I have had conference calls with CEOs. And I have even traded business cards with individuals starting their own firms.

(Please remember that networking isn’t about handing out resumes and getting a job. Networking is about getting your name out there and making an impression.)

PRSSA has benefited me in more ways than I can explain. Just by being a member, I can access a job and internship center, apply for scholarships and awards, participate in national competitions and chat with professionals. PRSSA is a great thing to have on your resume but if that is all you join for, I pity you. If all you want is a name on a resume then you’ve missed the entire point of PRSSA. PRSSA is about networking, building relationships and learning about PR first hand. Like I said at the beginning, go join PRSSA but if you join just for the sake of your resume…you’re the one missing out.


Women On Top In Social Media

Filed under: PR Connections — hhiggs87 @ 5:43 pm

Who has the upper-hand when it comes to social media? If you guessed women, you are correct., Politics Daily women are outperforming men when it comes to social media.

Yes, it has been a pain for journalists to have to make the transition from old journalism to new but it seems women are making that transition easier than men.   Jessica Pressler, a writer-editor at the New York magazine blog Daily Intel, was quoted in the article saying, “Women are good at multitasking, they can move copy quickly. Male writers are more egotistical about their prose and won’t stand for the demands of these jobs. They think they are too good for this.”

Is that true? Do men really believe blogging is beneath them? If so, I hate to be the one to say it, but get over it.  This is the direction PR and journalism is going in and if you can’t accept that, you’re going to get left out.  The article goes on to talk about how when men first came into this profession, they were the bright ones, the go-getters, but now the media is changing and more and more women are joining. These men who have been around aren’t on top of their game like they once were. And with them, these women are bringing new ideas and new approaches to social media.

The writer of this article phrases it perfectly saying, “The choice is this: Join the new media revolution and change a whole way of doing things, or stay out in the cold.”


PR Crisis Communications

Filed under: PR Connections — hhiggs87 @ 5:14 pm

The Columbine Massacre occurred on April 20, 1999, at Columbine High School in Littleton, CO. Two gunmen, who were students, walked into Columbine High School and opened fire in students, faculty and staff. They had explosives in place and had every intention of blowing up the school. The massacre lasted less than an hour but left 15 people dead including the two gunmen who committed suicide and another 24 injured.

The following is a slide show that a friend and I created that looks at this crisis from a PR perspective.

At the time of the crisis, officials and administrators handled it the best way they could but looking back in it, there were positives and negatives. Before this massacre ever occurred, the school district had put crisis plans into place. Some schools even ran mock crisis drills to prepare themselves for a crisis, although a drill was never performed at Columbine. The school also had a crisis plan but in the haste of the crisis the plan was never followed through. Administrators did designate specific areas for parents and media as a way to keep order. They did what they knew to do but failed to do what had been planned.

After the Columbine Massacre, the school district implemented several programs to help prevent something like this from ever happening again. They also made changes to their “emergency box” as well as updated their crisis plans. The school also focused in on rebuilding, not only their school but also their image. They worked to restore a positive image to parents, friends and the nation. There concern now was to present an image to the public of a school that band together during hard times and rose to meet those challenges head on.


Will focus groups fade away due to social media? April 15, 2010

Filed under: PR Connections — hhiggs87 @ 9:44 pm

In the world of PR, focus groups are a must…or are they? All through college, I have been taught how to conduct focus groups and why they should be conducted. I have spent countless hours transcribing tapes filled with ummmms and hummms just to read back over them and write and analysis. So, what have I learned through all of this? Focus groups take time; lots and lots of time.

I recently conducted and moderated a focus group. My group members and I had six people confirmed to participate, one showed up. Well, as you are probably saying to yourself, that’s not a focus group. And you’re completely right, so, we continued on and called it an interview.

So, why am I saying all of this? What exactly is my point? My point is this, through social media, we have the perfect focus group, so, why are we still trying to get four to six people in a room for and hour just to have to go home and transcribe a tape?

“Twitter is an instant focus group, on-call 24/7, and comprised of some of the most brilliant and thoughtful people you’d ever want to meet.” That statement was made by Todd Defren and you know he is absolutely right. So, what if some people cancel? Twitter has millions of users; find another.

Another thing you can do is check out the blogosphere.

Wikipedia says that “the blogosphere is made up of all blogs and their interconnections. The term implies that blogs exist together as a connected community (or as a collection of connected communities) or as a social network in which everyday authors can publish their opinions.” The blogosphere is a way for you to find the information you need from the sources you want. The blogosphere can be accessed through websites such as: Technorati, BlogPulse, Tailrank and BlogScope. All of these sites track blog activity and shows connections between blogs.

Like in the video, focus can prove to be a wash. I realize the video takes the idea to a new extreme but keep in mind that was their purpose. I know the focus group isn’t going anywhere. I enjoy conducting them and I have nothing against them. In fact, I have two scheduled for next week. But I did want to present an alternative. We are living in an age ruled by social media. Could focus groups be sucked into that world, too?


Podcast: Using Foursquare in the Business World March 31, 2010

Filed under: PR Connections — hhiggs87 @ 8:12 pm

For my Social Media and PR class, I was required to create a podcast. I was asked to create a show, complete with name, topic and music. To create the podcast, I used Audacity. This is a great site to create podcasts for free. Here is the link to my podcast, as well as, some show notes to help you follow the podcast. Enjoy!

Podcast: Using Foursquare in the Business World

Show Notes

Show Title:

PR Today


Using Foursquare in the Business World

Table of Contents/Time:

0-17 seconds – Theme Music

18-32 seconds – Introduction

33-1:58 – Explaining Foursquare

1:59-2:45 – Introductions to Main Points

2:46-3:53 – Point One: Target Audiences

3:54-4:53 – Point Two: Competition

4:54-5:54 – Point Three: Free Publicity

5:55-6:33 – Closing Remarks

6:34-6:49 – End Music


Host and recording by: Haley Higgs

Theme music:

  • Free Theme Number Four

Information found from the following websites:


The Google Story — Trade Book Review March 10, 2010

Filed under: PR Connections — hhiggs87 @ 2:27 pm