I am a member of PRSSA and I love every minute of it! If you are a college student studying public relations, I highly encourage you to get involved with your PRSSA Chapter. The following information may help entice you to join.
What is PRSSA?
PRSSA stands for Public Relations Student Society of America. PRSSA is a national run student organization. PRSSA operates under its parent organization Public Relations Society of America (PRSA). The purpose of PRSSA is “to cultivate a favorable and mutually advantageous relationship between students and professional public relations practitioners.”
According to the National PRSSA website, PRSSA aims to foster the following:
- Understanding of current theories and procedures of the profession
- Appreciation of the highest ethical ideals and principles
- Awareness of an appropriate professional attitude
- Appreciation of Associate Membership in PRSA and eventually accredited membership
Why do I love PRSSA?
I have been a member of PRSSA for three years and served on executive board for one year. During that time, PRSSA has offered me many opportunities that I would never have received otherwise. I have attended conferences, networking events, shadow days, regional activities and most recently; I served as the Georgia Southern Delegate to PRSSA National Assembly. I consider each of the experiences irreplaceable in my life.
I look forward to every PRSSA meeting we have and all of the bi-weekly e-mails from headquarters. But more importantly than all of the many places I’ve gotten to go and things I’ve gotten to experience, I think what I’ve enjoyed the most and gained the most from are the people I have gotten to meet.
If you haven’t heard it before, let me tell you. PR is all about networking. Introduce yourself, shake a hand, smile, exchange business cards and repeat. Through networking at PRSSA events, I have had the opportunity to meet and talk with some amazing professionals in the field. I have received advice from corporate executives. I have had conference calls with CEOs. And I have even traded business cards with individuals starting their own firms.
(Please remember that networking isn’t about handing out resumes and getting a job. Networking is about getting your name out there and making an impression.)
PRSSA has benefited me in more ways than I can explain. Just by being a member, I can access a job and internship center, apply for scholarships and awards, participate in national competitions and chat with professionals. PRSSA is a great thing to have on your resume but if that is all you join for, I pity you. If all you want is a name on a resume then you’ve missed the entire point of PRSSA. PRSSA is about networking, building relationships and learning about PR first hand. Like I said at the beginning, go join PRSSA but if you join just for the sake of your resume…you’re the one missing out.