The book is ending and the semester is drawing to a close. So, here is the final Survival Tip that I have gathered from A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay. The tip I offer, know your goal and know how to measure them. All of the Survival Tips up to this point have led us to this. You have done great things through social media but now is the time to measure your success.
This is why we are always taught in PR to set measurable goal. So, what were your goals? Some examples the author uses are: monitoring brand awareness, managing reputation, increasing website traffic and many more. Your goals should be directly related to you (or your business) and the things you are doing. Like the goals the author lists for us, these goals should be measurable.
The last thing the author does is a quick definitions run-through provided by Peter Kim of BeingPeterKim. This reference looks at four key terms: attention, participation, authority and influence. These are all key players in measuring you effectiveness in social media.
If you want more Survival Tips or if you just want more depth to your tips, I highly suggest purchasing A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay.