Social Media and PR

Haley J. Higgs

Survival Tips April 19, 2010

Filed under: Reading Notes — hhiggs87 @ 9:34 pm

Social media tools are the topic for today’s survival tip. Social media tools are discussed in detail in A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay. In this chapter, the author looks at social media tools from a new user perspective. She explains the concepts and terminology and then goes into some detail about how to use these tools to enhance your website. The two main ideas I pulled from this chapter are Wikis and social calendars.

  • Wikis: these are websites that are created through a collaborative effort. Anyone can add content to the website and all you have to do is monitor it.
  • Social Calendars: a convenient way for you or your business to post upcoming events or news.

In the next chapter, the author talks about pulling everything together. If you are going to put the effort into creating all of this, you need to capitalize on it. Make it user friendly. Make the websites interactive. Use images, videos and audio to engage your audience. There are millions of websites out there vying for the attention of your audience and you have to be able to compete. Above all else, have a plan. All you have created up to this point is no good if you don’t have a plan of action.


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