This week in my Social Media and PR class, we were asked to have a guest writer featured on our blog. So, the following blog post was written by Allie Schulmper. Allie is my classmate and fellow PRSSA Executive Board Member. The post I am featuring was originally written in January of this year but it was a blog post that really caught my attention. I hope you enjoy!
Written by: Allie Schulmper
Is social media monitoring ethical? Provide commentary and discussion on both sides of the issue, and offer your personal viewpoint.
For my topic of the week for week #3 in Barbara Nixon’s Social Media and PR course, we were asked if social media monitoring is ethical or not. This is a difficult question because there so many view points about this topic.
In my opinion, it depends on how you are monitoring a company or brand and what your purposes are for monitoring them. For this course, we have to monitor a Fortune 500 company to see what is being said about them through various social media sites. I believe that if people are monitoring social media to benefit a company or brand or to better their products, than there is nothing ethically wrong with this. Domino’s has recently come out with a new campaign that shows how they have improved many of their products because of all the criticism that they have received about their company and their items. Below is a video showing what they have done:
Domino’s used what people were saying and writing on social media sites about their company to better their pizza and to hopefully better their company’s image.
Those are a few examples of how social media monitoring may be used positively and effectively. On the other hand, I believe that there are things that are unethical when monitoring social media. People have to realize that although everyone has a right to their own opinion, it is in my opinion, unethical to write derogatory or rude things about a company that are not true or factual. Danielle La Marca wrote a post, “Social Media Code of Ethics,” that I found to be true and interesting. It is important to always be respectful, honest, credible, and objective when monitoring various social media sites.