Social Media and PR

Haley J. Higgs

Widgets and Badges April 4, 2010

Filed under: TOW — hhiggs87 @ 9:48 pm

The terms widget and badge are two words being tossed around more and more these days. The social media world has turned these terms into everyday language. So, what are they? Wikipedia tells us:

  • Widget – a stand-alone application that can be embedded into third party sites by any user on a page where they have rights of authorship
  • Badge – a design used to grab the attention of the audience that can be used to display a big ‘Beta’ message on your website or emphasize a price or a promotion

Are we still a little fuzzy? If you’re like me, you probably understand the concept behind a badge but have no idea what a widget is. Am I right? Ok, so let’s spend a few more bullets on key ideas about a widget. Here we go:

  • Widgets are roughly the same concept as the RSS feed.
  • Widgets save you time because they bring the content you want to see directly to you.
  • Widgets can send content to your computer or directly to your mobile phone.
  • Widgets are interactive and can be customized.

And the analogy of the day (thanks to Wikipedia):

  • Widgets are to websites what applications are to iPhones

Is it making a little more sense now? I hope so! Now, the question is, how can businesses benefit from using badges and widgets?

  • Widgets can gather information you want/need and send it to one central location as opposed you having to search for it yourself.
  • Unlike RSS feed, widgets can send information directly to your mobile devise.
  • Having your own widgets and badges can help promote your website and attract an audience.
  • Badges can help entice an audience to use a widget for information generated from your website.
  • Widgets and badges are both ways of utilizing the sharing of information via social media as they both operate through interactivity.
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2 Responses to “Widgets and Badges”

  1. aschlum1 Says:

    I got my definitions of widgets and badges from Wikipedia as well. You say, “Are we still a little fuzzy?”… I know I was! The terms can be confusing and difficult to understand until I did some more research and attempted to find out more and more information about these terms. After finally figuring out what they are and what they mean, I could write a more thorough blog post about the terms. Your blog post helped me to even further my understanding of the terms. Hopefully we can all get a better understanding of what all of these new social media terms mean by reading each other’s blog posts.

  2. kdwhigham Says:

    I really like your analogy “widgets are to websites what applications are to iPhones.” I didn’t really understand or get the concept of what widgets were until I read that. Now it makes sense! It’s kind of cool that a widget or a badge can do that stuff for you and make you not have to search for things or can grab your attention like that.


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