The terms widget and badge are two words being tossed around more and more these days. The social media world has turned these terms into everyday language. So, what are they? Wikipedia tells us:
- Widget – a stand-alone application that can be embedded into third party sites by any user on a page where they have rights of authorship
- Badge – a design used to grab the attention of the audience that can be used to display a big ‘Beta’ message on your website or emphasize a price or a promotion
Are we still a little fuzzy? If you’re like me, you probably understand the concept behind a badge but have no idea what a widget is. Am I right? Ok, so let’s spend a few more bullets on key ideas about a widget. Here we go:
- Widgets are roughly the same concept as the RSS feed.
- Widgets save you time because they bring the content you want to see directly to you.
- Widgets can send content to your computer or directly to your mobile phone.
- Widgets are interactive and can be customized.
And the analogy of the day (thanks to Wikipedia):
- Widgets are to websites what applications are to iPhones
Is it making a little more sense now? I hope so! Now, the question is, how can businesses benefit from using badges and widgets?
- Widgets can gather information you want/need and send it to one central location as opposed you having to search for it yourself.
- Unlike RSS feed, widgets can send information directly to your mobile devise.
- Having your own widgets and badges can help promote your website and attract an audience.
- Badges can help entice an audience to use a widget for information generated from your website.
- Widgets and badges are both ways of utilizing the sharing of information via social media as they both operate through interactivity.