Social Media and PR

Haley J. Higgs

Survival Tips March 1, 2010

Filed under: Reading Notes — hhiggs87 @ 6:16 pm

How can you survive in a social media dominated world? That’s easy, just become part of that world! Building your web presence is the first thing to do and you can do this by just getting involved in social media.

The book, “A Survival Guide to Social Media and Web 2.0 Optimization,” by Deltina Hay, teaches you how to gain that web presence you or your company is in need of. The author of this book talks in the first chapter about how she has utilized social media in her company. By reading her story it provides a solid foundation for sets and suggestions you can use to improve your company with social media and Web 2.0.

The second chapter dives straight into apps! The author talks about and breaks down several different Web 2.0 applications in a very user friendly way. A constant point throughout this chapter was that social networking via social media is something that should benefit the company. Use social media to highlight goals and accomplishments as well as different employees within the company. Social media isn’t just something that automatically strengthens your company. You get out of it what you put into it.


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