Social Media and PR

Haley J. Higgs

Podcast: Using Foursquare in the Business World March 31, 2010

Filed under: PR Connections — hhiggs87 @ 8:12 pm

For my Social Media and PR class, I was required to create a podcast. I was asked to create a show, complete with name, topic and music. To create the podcast, I used Audacity. This is a great site to create podcasts for free. Here is the link to my podcast, as well as, some show notes to help you follow the podcast. Enjoy!

Podcast: Using Foursquare in the Business World

Show Notes

Show Title:

PR Today


Using Foursquare in the Business World

Table of Contents/Time:

0-17 seconds – Theme Music

18-32 seconds – Introduction

33-1:58 – Explaining Foursquare

1:59-2:45 – Introductions to Main Points

2:46-3:53 – Point One: Target Audiences

3:54-4:53 – Point Two: Competition

4:54-5:54 – Point Three: Free Publicity

5:55-6:33 – Closing Remarks

6:34-6:49 – End Music


Host and recording by: Haley Higgs

Theme music:

  • Free Theme Number Four

Information found from the following websites:


Social Bookmarking

Filed under: TOW — hhiggs87 @ 11:42 am

Social bookmarking is becoming more popular. It is a way for people to connect and interact together through sharing links. One of the more popular social bookmarking sites is Delicious. Delicious allows users to post links for professional or personal use and then makes those links available to others. It is similar to the “favorites” section on your personal computer. The difference though is the fact that unlike your favorites, bookmarks posted to Delicious are accessible from any computer.

I created an account to better understand Delicious. My account is mainly are current links I found in the favorites section on my computer. I don’t feel like my links contribute to the greater good of society or anything but at least they’re out there. I am strengthening my social media presence if nothing else.

I think college students could benefit from using social bookmarking sites. Group work would become less of a hassle if the group had a social bookmarking page that they could all tap into, rather than passing hard copies around. This could also help because each group member could read every article as opposed to each member reading different things. College students could also benefit because social bookmarks would cut down on having to carry a jump drive everywhere or having to worry about not being able to use your computer at a public location. Social bookmarking allows you to access all of your bookmarked links without having to remember them, have them written down or e-mailing yourself links. Sites like Delicious allow you to have access to everything you need without having to carry you laptop with you wherever you go.


Survival Tips March 30, 2010

Filed under: Reading Notes — hhiggs87 @ 11:23 pm

What is social bookmarking? Wikipedia defines social bookmarking as “a method for Internet users to share, organize, search, and manage bookmarks of web resources. Unlike file sharing, the resources themselves aren’t shared, merely bookmarks that reference them.”

I have experiment with social bookmarking. For me, works the best. Social bookmarking is a way for other people to access my “favorites” without having to be on my computer. It is also a way for me to access my “favorites” when I am on a different computer.

Social bookmarking is another example of the joint effort that is the internet. It allows for users to interact by sharing links and working together to find new links. Social bookmarking is also a great way to connect with people who have the same interests.

So what is crowd-sourcing? Crowd-sourcing is essentially like outsourcing except instead of contracting the job out to another company, they are “contracting” it to their users. It allows users, viewers, and everyday people to vote on stories or rate things. Crowd-sourcing also encourages people to go find information (or stories) on their own, rather being force-fed information. I don’t have much knowledge of crowd-sourcing, other than what I read in Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay, but from what I have learned, Digg is an example of a crowd-sourcing site.


Survival Tips

Filed under: Reading Notes — hhiggs87 @ 11:10 pm

The survival tip for today…have a presence. What I am saying is to have a presence in social media. And before you ask, NO, Facebook doesn’t count. Don’t get me wrong, Facebook is a wonderful application, but you need to widen your social media perspective. Set up a LinkedIN account or a Twitter page. Have multiple networks going at the say time and connect to people through each of them. A healthy presence is what the author of Survival Guide to Social Media & Web 2.0 Optimization by Deltina Hay calls it.

I thought the author made a very good point by saying:

  • Choose your friends wisely; do not just add anyone who asks; do not just add anyone who asks; check out their profile first

This goes for any and all social media sites. It is important to know who you are connecting with because other people can see your connections, too. If you are the type of person who can’t say no to a friend request, set up a limited profile to ménage what that person has access to. Keep your private life and professional life separate on social media.


PR OPEN MIC March 18, 2010

Filed under: TOW — hhiggs87 @ 1:54 pm

I created a profile on PR Open Mic almost three years ago. I have several friends, both students and professionals. I created the profile because it was a class requirement and haven’t devoted any effort to it outside of class. Sounds bad, I know, but up until now I haven’t really gotten what the site was all about. I got that it was a way to connect with PR students and professionals but I can do that on Facebook and Twitter, right? Wrong, PR Open Mic offers much more than Facebook or Twitter.

The main thing about PR Open Mic that I have come to love is the job and internship center available on the site. Professionals post jobs and internships on this site. It is a place where PR students and professionals looking for a job can look at different options all focusing on public relations. Many times, when we go to job fairs there are few jobs strictly pertaining to PR. By using this part of the site, I am able to keep my job and internship searching to PR and do it all from one site. New opportunities are being posted constantly.

Another feature of PR Open Mic that I really like is the chat feature. Through the site, students can chat with other students about projects they may be working on or anything at all. It is a place where students can bounce ideas off of each other while networking.

So, I may not being using PR Open Mic to its full potential yet but I’m getting there. Through the job/internship feature and the chat feature, I am getting more out of PR Open Mic than I have in the past few years. It is something I am going to have to devote time to but I’m getting there.


The Google Story — Trade Book Review March 10, 2010

Filed under: PR Connections — hhiggs87 @ 2:27 pm


Survival Tips March 9, 2010

Filed under: Reading Notes — hhiggs87 @ 9:33 pm

Podcasting, vodcasting and webcasting…OH MY! Let’s start at the beginning with some definition (provided by Wikipedia):

  • Podcasting: a series of digital media files (either audio or video) that are released episodically and downloaded through web syndication
  • Vodcasting: a podcast that contains video content
  • Webcasting: the ability to use the Web to deliver live or delayed versions of sound or video broadcasts

So, we know what a podcast is now. A vodcast is simply a video podcast and a webcast is simply a vodcast published on the web. Looking at it from that point-of-view, I guess you could say that they are all essitally versions of a podcast. Each just takes it a step further than the last.

A Survival Guide to Social Media and Web 2.0 Optimization, by Deltina Hay, provides 7 key steps in creating and promoting a podcast of your own:

  1. Record and prepare a podcast episode
  2. Upload the episode to the Internet
  3. Publish the episode to a blog, Website, or service.
  4. Create your podcast feed.
  5. Burn your podcast feed to FeedBurner
  6. Promote your podcast on your Website or blog, and in podcast directories.
  7. For each new podcast episode, repeat steps 1, 2, and 3.

According to the author, follow these seven steps and you should be own your way to producing your company (or yourself) with your very own podcast. If you feel the need to bump it to the next level, add some video or publish it on the web. Then you will go from creating a simple podcast to creating a vodcast or webcast. It’s all up to you.