Social Media and PR

Haley J. Higgs

A “Groundswell” Goodie February 11, 2010

Filed under: Reading Notes — hhiggs87 @ 12:15 pm

Did you ever stop and wonder how anyone can actually “win” in a SNS dominated world? The secret to winning is in participating. People can post anything on SNS. The key is, not everyone is taking the opportunity to.  According to Groundswell by Li & Bernoff, very few people are actually taking part in the groundswell. People, industries and companies need to take advantage of the lack of participation now. Soon word will get out and SNS will be a mad house. It is important to get in on the ground floor and work your way up in SNS. Just look at these stats concerning the participation in utilizing SNS technologies:

http://www.thefirmpr.com/pdfs/social/Graphs2.pdf

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