Social Media and PR

Haley J. Higgs

Social Media in a 140 Characters February 5, 2010

Filed under: TOW — hhiggs87 @ 12:35 pm

There is no set definition for social media. I went to and to find a definition and there isn’t one. I finally found a definition at Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.

After my search for the one definition, I realized that social media has multiple definitions. There is no one set definition. People tend to form their own meaning based off of their own personal experience with social media. On January 27, Adam Vincenzini started a blog in which he asked people to reply with their own definition of what social media is. The key was that their definition could not surpass, the Twitter established, 140 characters. Here are a few I liked:

@leeodden Social media is technology that facilitates community & word of mouth. But what makes the social web work are the people

@katiemoffat Social media is like offline, traditional word of mouth but on steroids

@swonderlin Social media is a revolutionary tool – bringing thoughts & ideas together from every corner of the world and in all facets

@JasonPeck social media is the platforms, tools and content that enable quicker, deeper and more personal connections, communication and collaboration

@simonsanders: Social media encourages the free flow of connections, conversations and content and helps ignite communities of interest

After reading all the differing definitions, I came to realize that everyone said roughly the same thing only in a different way. I was able to find three common bonds among everything: 1) social media is revolutionary 2) social media is personal and 3) social media encourages. So, with these ideas in mind, I attempted to write my own 140 character definition of social media.

@haleyhiggs Social media is a revolutionary tool that encourages personal & professional connections through creation of online communities.


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